Internet Marketing Strategy
Internet Marketing Strategy, Search Engine Optimisation »
Attracting visitors to your website is crucial if it is to be a success. One way users will find your site is through on-page optimisation. This is where a page is optimised to its full potential, without even starting to look at outside factors.
Internet Marketing Strategy, Search Engine Optimisation »
age title tag optimisation is one of the most valuable tools in the SEO toolbox. There is nothing more important for on page optimisation than the page title tag. A well optimised page title will have a huge impact on website rankings.
Internet Marketing Strategy, Search Engine Optimisation »
Content headings provide semantic structure for search engines. With the use of headings we are able to tell search engines what a page is about and how it is structured. This is done with the use of headings H1 to H6. Heading H1 is the most important level of heading and this decreases down to H6.
Internet Marketing Strategy, Search Engine Optimisation »
The URL structure that you use for your pages will weigh heavily in the search results rankings. Google will also display at least part of the URL in search results, below your main listing. In the same way as in the description tag, Google will show terms in the URL that match the user query in bold. The closer your URL structure is to the search query of a user the better.
Internet Marketing Strategy, Search Engine Optimisation »
The first thing search engine users will read, an optimised description tag is your chance to sell your site in 160 characters. An optimised description tag will have a big impact on search engines and readers so make it sizzle!
Description tags are found in the <Head></Head> part of your page and as with the Title Tag form a cornerstone for good on-page optimisation. Description tags are featured on search results below the title.
Value of Description Tags
The description tag is the first clue a potential reader will have as to the …
Internet Marketing Strategy, social media marketing »
Q&A websites provide an excellent opportunity to build a positive business reputation. Answer user questions, build relationships and become an expert in your field.
Search Engine Optimisation »
SEO is as much about communication to stakeholders as it is about actually undertaking SEO on a website. SEOers must communicate the value of SEO, investment needed in SEO as well as communicating realistic objectives in the face of spammy SEO companies who promise the earth.
Web Analytics »
In my humble experience a tiny fraction of people who should use data productively access it, and a tiny fraction of that actually end up using data effectively.